Scholars & Champs, the beloved vintage clothing store, has made a big move from downtown Syracuse to a new location on Crouse Avenue. This relocation marks a significant shift for the business, as it expands its offerings and aims to cater to a wider audience. After seven years in the heart of the city, owner Bert Aufsesser decided it was time for a change, driven by the desire to be closer to the Syracuse University campus and its vibrant community.
Aufsesser's vision for the new space is grand. He describes it as a leap from the minor leagues to the big leagues, symbolizing a new chapter for the store. The expanded area will showcase his growing collection of secondhand and custom SU- and New York-themed apparel, providing a unique shopping experience for students and locals alike. With the majority of customers already being SU-affiliated, this move is strategically aimed at increasing brand visibility and reach.
The new location, previously occupied by Bayberry Uniforms, is now a bustling hub of retail activity. It joins a series of recent changes along Marshall Street, including the closure of Original Grain's restaurant and the management change at Lucy Blu. This transformation reflects the evolving nature of the area, where businesses adapt and thrive to meet the needs of a dynamic community.
Aufsesser's decision to relocate is a testament to his entrepreneurial spirit and adaptability. By embracing change and seeking new opportunities, he has positioned Scholars & Champs to continue its success and become an even more integral part of Syracuse's cultural landscape. As the store settles into its new home, it promises to offer a fresh and exciting shopping experience, leaving its mark on the city's fashion scene.
