In a surprising turn of events, a silent radio station is finding its voice again! Casson Media, led by Kent Casson, is stepping up to revive the airwaves. They're acquiring WJBC-FM, a former classic country station, from Cumulus Media, which had silenced it along with many others in March.
But here's the catch: Casson Media is paying a mere $90,000 for this venture. This station, once known as '93.7 Nash Icon' in Pontiac, IL, was part of Cumulus' Bloomington, IL cluster. Despite being a Class B1 signal, it only managed a 1.1 share in the Bloomington ratings before its silence.
And there's more! As part of the deal, Casson Media must change the station's call letters before the sale is finalized. This acquisition adds to Casson's growing media empire, which already includes the Central Illinois Farm Network, the streaming service Route 24 Radio, and several local news websites.
Is this a bargain or a risky investment? The radio industry is buzzing with speculation. Some believe Casson Media is getting a steal, while others question the station's potential. What do you think? Is this a smart move for Casson Media, or is there more to this story? Share your thoughts and let's discuss the future of this revived radio station!
